So. You have found your way to the second coolest guy in the world, eh?
How did you find him, then? And why would you care about someone who is ‘second’ anyway?
Well, you found this page because the secondcoolestguyintheworld.com came first. That’s all there is to it. If the search engines agree, then it must be true, right?
Being the second coolest has long been known as one of the most successful strategies in evolutionary biology.
Being the coolest cat can, of course, seem very exciting and glamorous, but when it comes down to a definite to plan of attack, second definitely has the advantage. It happens in all sorts of animal communities.
In fact, the next time you are at a restaurant or down at the pub take a look around - it also happens with humans. Put simply it goes like this: While the leader of the pack, or the coolest guy, is busy ‘being successful’ with, say, the coolest girl, the second coolest guy has all the other ladies at his fingertips.
And while the first coolest guy basks in glory over his conquest, the second coolest guy has touched the masses and made himself known far further afield than the first guy ever could.
This is why you need to emulate the second coolest guy in the world. The early bird may get the worm, but the second mouse gets the cheese. If you are looking to reach the masses and get ahead, remember: the second coolest guy knows how to get the girl.